Nemacolin
A resort reimagined.
Set on 2,000 acres in the lush Laurel Highlands of Pennsylvania, Nemacolin is not just a resort, it’s a wonderland of adventure — but it needed help telling that story.
Doing my part:
POSITIONING
CAMPAIGN
UX CONSULTING
EXPERIENCE STRATEGY
MESSAGING STRATEGY
Real Life Magic.
Agency of record since 2020, my team at King & Partners and I have been an integral part of breathing fresh life into this truly one-of-a-kind property.
Creating a clear brand personality, and then bringing this vision to life across all digital and physical experiences.
Larger than life.
From app design and campaigns to sub-brand creation and eventing ideation, no task was to small or idea too grand.
Covering five hotels, six dining venues, private residences, two golf courses, three pools, outdoor adventures, and even a doggy day care, we truly have created a magical wonderland of fun.
AGENCY: King & Partners
CREATIVE TEAM: Tony King, Bri Heu, Minh Anh Vo Schuft, Matt Nedostup