Hi there,
I’m Lucy
I’ve always loved learning about people.
What drives us?
What captures our attention?
Why do we love certain things, people, and places?
My sweet spot lies in translating insights to inspiration, capturing cultural nuance to craft impactful strategies and tell compelling stories that position brands for long-term success.
I’m currently a Senior Brand Strategist at King and Partners, where I work on a range of brands and experiences across industries, from luxury travel and hospitality to jewelry, fashion, and tech.
Expertise:
Brand Strategy & Positioning
Audience & Market Research
Brand & Product Architecture
Naming & Naming Systems
Strategic Messaging & Tone of Voice
Copywriting
Campaign Concepting
Activation Ideation & Concepting
UX Consulting
New Business
Select clients:
JP Morgan Chase
Clean Origin
Blue Bottle Coffee
Abercrombie & Kent
The Clarkson
The Boca Raton
ADEAM
Grand Wailea
Cosabella
Alila Hotels by Hyatt
Nemacolin
If you’ d like more insight into my recent work, shoot me an email and let’s chat.