Hi there,

I’m Lucy

I’ve always loved learning about people.
What drives us?
What captures our attention?
Why do we love certain things, people, and places?

My sweet spot lies in translating insights to inspiration, capturing cultural nuance to craft impactful strategies and tell compelling stories that position brands for long-term success.

I’m currently a Senior Brand Strategist at King and Partners, where I work on a range of brands and experiences across industries, from luxury travel and hospitality to jewelry, fashion, and tech.

Where I am:

King & Partners

Where I’ve been:

Brand Bureau

Indagare Travel

CBX

Expertise:

Brand Strategy & Positioning

Audience & Market Research

Brand & Product Architecture

Naming & Naming Systems

Strategic Messaging & Tone of Voice

Copywriting

Campaign Concepting

Activation Ideation & Concepting

UX Consulting

New Business

Select clients:

JP Morgan Chase

Clean Origin

Blue Bottle Coffee

Abercrombie & Kent

The Clarkson

The Boca Raton

ADEAM

Grand Wailea

Cosabella

Alila Hotels by Hyatt

Nemacolin

If you’ d like more insight into my recent work, shoot me an email and let’s chat.

Currently inspired by…