Cosabella
Embracing the beauty of you.
A heritage brand with a history of embracing every shape, identity, age, and life moment, Cosabella needed a full brand refresh to better communicate their brand ethos and connect with the modern consumer.
Doing my part:
BRAND STRATEGY
PRODUCT STRATEGY
TONE OF VOICE
UX CONSULTING
CAMPAIGN & SOCIAL STRATEGY
For Me.
For You.
For People.
Honing in on a core vision to propel this legacy brand into the modern market, I crafted a forward-facing brand strategy and then translated it across messaging strategy, campaign, and copy across touch all points.
Creating community.
Consistent and curated, pulling from our fresh foundation, I expanded the reimagined brand across all digital and social channels to expand the Cosabella community.
Find your fit.
Designed for all, the Cosabella has an ever-expanding range of products, fits, and styles, causing customer confusion.
From product naming to customer journey mapping and UX development, I helped craft a more seamless shopping experience.
AGENCY: King & Partners
CREATIVE TEAM: Tony King, Inii King, Bri Heu, Margot Laborde, Niha Reddy
I’ve got lots of ideas.
Check out more work.