Kilolani Spa
at Grand Wailea
Somewhere between heaven and Earth.
Grand Wailea resort in Maui needed a new name, story, aligned experiences, and launch campaign for their completely reimagined spa.
Doing my part:
NAMING
POSITIONING
CAMPAIGN SUPPORT
EXPERIENCE STRATEGY
Naming narrative
Rooted by a strong sense of place and tradition, it was important the new name honor Hawaiian heritage in an elevated, modern way that aligned with the wider hotel refresh.
I created a name and naming narrative that gave fresh life to this stunningly revitalized spa.
Creative and campaign.
Based on initial positioning work, we built out an aligned brand identity and campaign to introduce this reimagined resort destination.
An experience to remember.
Deepening its connection to local wellness traditions through a modern lens, I developed a unique range of programming, experience, and partnership ideas tailored to offer guests unforgettable “only here” moments.
AGENCY: King & Partners
CREATIVE TEAM: Tony King, Bri Heu, Juli Nakazato, Joe Granato, Aaron Carillo, Niha Reddy
I’ve got lots of ideas.
Check out more work.