Clean Origin
A new kind of heirloom.
Exclusively lab-grown, Clean Origin has always been at the forefront of diamond innovation, but they needed a refresh to
better reflect the heart of the brand and connect with the modern consumer.
Doing my part:
BRAND STRATEGY
MESSAGING
CAMPAIGN CONCEPTING
UX CONSULTING
Powerful positioning.
Against a sea of sameness in the market and clinical connotations of lab-grown, it was my job to add heart to a brand all about love.
Guided by clear audience segmentation and understanding of our white space, I positioned Clean Origin to forge meaningful new connections with its growing community.
A meaningful message.
More than just stone, warmer than the lab, there was an emotional depth that the brand was missing.
I created a resonant, joyful, and elevated brand voice that I then implemented across messaging strategy, tactical guidelines, and copy across all touch points and channels.
AGENCY: King & Partners
CREATIVE TEAM: Tony King, Bri Heu, Minh Ahn Vo Schuft
I’ve got lots of ideas.
Check out more work.