Chase Travel
Modern travel for the modern traveler.
Chase needed help introducing a new chapter for it’s travel branch within it’s evolving and expanding lifestyle offering.
Doing my part:
BRAND STRATEGY
CONSUMER RESEARCH
TONE OF VOICE
NAMING
LAUNCH CAMPAIGN
From transactional to inspirational.
The goal was clear: hone a clear and compelling narrative to reset customer perception of this brand and its expanding offerings in the world of exceptional travel.
I consulted on in-depth consumer research and testing to develop a clear, north star brand strategy.
Immediately impactful, clearly human, we knew the launch campaign needed to set the new tone for this reimagined Chase offering.
More than perks and points, this is a new way to dream, discover, and book your travel.
Introducing Chase Travel.
A family of brands.
We were also asked to rename and position Chase Travel’s hotel offering, ensuring it aligned with the new vision for the overarching brand.
Meet The Edit by Chase Travel, a curated collection of the world’s
best stays.
AGENCY: King & Partners
CREATIVE TEAM: Tony King, Inii King, Niha Reddy, Carder Gilbert, Minh Anh Vo Schoft, Maria Farah
I’ve got lots of ideas.
Check out more work.