Chase Sapphire
Make more of what’s yours.
Extending from our work on Chase Travel, we expanded to elevate every element of the connected Chase Sapphire universe.
Doing my part:
POSITIONING
EXPERIENCE STRATEGY
MESSAGING STRATEGY
ACTIVATIONS & GIFTING
A new card design and welcome experience.
Dipping a toe into the complex world of product design, we embarked on a strategy-led redesign of the classic Chase Sapphire credit card system.
Aligning with the new cards, I then created a refreshed onboarding journey and welcome experience.
Chase Sapphire
for Business
We then adapted the card design for Chase Sapphire’s business offering.
Inspired by the classic pinstripe, this design was tailored to suit and serve
the modern professional.
Our work for Chase Sapphire for Business spanned branding system, card design, collateral, marketing, and in-person experience concepting.
A world of Chase Sapphire.
I worked on extending the strategic repositioning across a range of lifestyle activations and experiences.
Marketing the message.
Then it was time to share the story of the reimagined Sapphire. I worked on creative concepting and messaging strategy for the initial relaunch and beyond.
AGENCY: King & Partners
CREATIVE TEAM: Tony King, Minh Anh Vo Schoft, Margot Laborde, Maria Farah, Kevin Park, Pierre-Antoine Cossard
I’ve got lots of ideas.
Check out more work.