Cosabella

Embracing the beauty of you.

A heritage brand with a history of embracing every shape, identity, age, and life moment, Cosabella needed a full brand refresh to better communicate their inclusive brand ethos and connect with an expanding audience.

Doing my part:

BRAND STRATEGY
PRODUCT STRATEGY
TONE OF VOICE
UX CONSULTING
CAMPAIGN & SOCIAL STRATEGY

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Find your fit.

Designed for all, the Cosabella has an ever-expanding range of products, fits, and styles, causing customer confusion.

From product naming to customer journey mapping and UX development, I helped craft a more seamless shopping experience.

Creating community.

Consistent and curated, pulling from our fresh foundation, I expanded the reimagined brand across all digital touch points and social channels to reconnect with current and reach new customers.

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AGENCY: King & Partners
CREATIVE TEAM: Tony King, Inii King, Bri Heu, Margot Laborde, Niha Reddy

I’ve got lots of ideas.

Check out more work.