Blue Bottle Coffee

Taste that transcends.

Under new leadership, this beloved global coffee brand was looking for help positioning themselves and adapting their brand ethos to thrive as they expand into new markets.

It was my job to take the chaotically complex and make it beautifully simple.

Doing my part:

BRAND STRATEGY
PRODUCT STRATEGY
NAMING SYSTEM
STRATEGIC MESSAGING

Aligning with our audience.

Clear and colorful consumer insights led our approach, helping me craft a dynamic strategy designed to flex across markets to reach and resonate with specific target audiences.

A story of good taste.

I created a compelling brand narrative and positioning to serve as the North Star to guide this beloved coffee house towards its next chapter of growth.

Making it personal.

Finding a fresh flavor of expression that stayed true to core brand values, I crafted a re-energized brand personality, voice, and messaging to resonate across consumers, from the coffee-curious to the coffee connoisseurs.

Beautifully simplified.

I then built out a comprehensive product strategy, complete with packaging design strategy, descriptive messaging across product tiers, and a product naming system structured to support future brand growth.

To state the obvious: my coffee consumption was at an all-time high.

AGENCY: King & Partners
CREATIVE TEAM: Inii King, Joe Granato, Camille Kleis

I’ve got lots of ideas.

Check out more work.