Bloch
For your every move.
Launching a new activewear line, Bloch, famous for its dancewear, brought us on to reposition their brand to better connect with, inspire, and move a growing lifestyle audience.
Doing my part:
BRAND STRATEGY
PRODUCT STRATEGY
NAMING
TONE OF VOICE
UX CONSULTING
CAMPAIGN CREATION
Strong positioning.
Gone are the old rules. The modern consumer shops across aisles for all occasions, seeking brands as dynamic as they are.
Positioned at the intersection of performance sportswear and fashion, Bloch is designed to flex with you.
Product ecosystem.
Adding clarity to chaos, I led product strategy, naming, and messaging for an expansive and expanding range of product lines.
This work created a cohesive and clear way
to explore and shop the world of Bloch.
Cross-channel creative.
I drove creative across all channels, strategically consulting on and writing copy for UX design, campaign creation, organic social, and SEO optimizations.
It was a joy to bring this brand to life.
AGENCY: King & Partners
CREATIVE TEAM: Inii King, Bri Heu, Niha Reddy, Lauren Gonzalez, Joyce Chen, Victoria Rickson
I’ve got lots of ideas.
Check out more work.