ADEAM
A journey for the senses.
To celebrate the launch of it’s latest collection, ADEAM wanted to create a pop-up activation experience to drive awareness amongst a growing US customer base.
Doing my part:
ACTIVATION STRATEGY
BRAND STORYTELLING
MARKETING STRATEGY
Step from East to West.
The collection celebrates the brand’s east-meets-west philosophy and it’s experience needed to translate that story—taking guests on a new kind of journey.
Finding beauty difference and harmony in the distinct, the pop-up curated a blend of dynamic experiences that invited guests to explore the collection’s key points of inspiration.
Active content,
aligned campaign.
In tandem with developing the direction for the physical experience, I also supported content and campaign creation to promote the event, driving awareness, interest, and engagement.
AGENCY: King & Partners
CREATIVE TEAM: Tony King, Camille Kleis, Dan Liu
I’ve got lots of ideas.
Check out more work.